Project Breakdown
San Marino is the oldest republic in the world… it is also the world’s 6th smallest country and fairly unknown to travelers outside of Europe. With its stunning landscapes and brilliant history, we created a multi-angle strategy to share not only the beauty, but the country’s unique story to entice visitors.
Outcome
By testing multiple content strategies we were able to diversify our results and land on what performed best. Our story-driven content performed extremely well, netting over half a million views and exceptionally high engagement.
Story-Driven Content
A beautiful image is one thing, but a story entertains, provides knowledge, inspiration, and captures the human spirit.
The more you can tell a good story, the more likely you are to be heard.
Cinematic Content
The first few seconds of a piece of content are the most crucial.
By combining an enticing ‘hook’ statement with cinematic visuals, we ensure the viewer is invested in discovering the result.
